Japanese ‘Fortune Bags’ & New Year’s Shoppers
The New Year’s Day excitement in Japan, reminiscent of Black Friday in the United States, includes an increasingly popular tradition: shopping for fukubukuros, or “fortune bags.”
“It’s like a lottery ticket,” Sophia University marketing professor Cheron Emmanuel said. “You don’t know if you will get a huge surprise in terms of getting much more than what you have paid for.”
